Dynamic Personalization

Serve customized content from real-time user data

Only 6% of companies are truly capable of consolidating data into a single view of the customer for personalized experiences across channels.

The Challenge:

Customers are increasingly expecting (even demanding) customized experiences. Seventy-five percent of customers are more likely to purchase from an organization which offers personalized services based on their individual preferences. In fact, companies earning $1 billion annually can expect an additional $700 million within 3 years of investing in customer experience according to Qualtrics.

While most brands have some basic level of personalized marketing or product development, the reality is that it is often a technical challenge, especially for businesses that cater to large volumes of customers. Only 6% of companies truly have the ability to consolidate data into a unified customer view to enable personalization.

A Better Way:

It is now possible to predict customer wants and needs using fine-grained data such as: what is sitting in their online cart, when they last visited the physical store, or what search terms they used. Combining this type of data with data from other customers who share attributes such as lifestyle, interests, attitudes, or purchase behavior is very powerful, particularly when partnered with machine learning algorithms that can discover preferences and purchasing behavior hidden deep within the data.

 

Introducing FeatureBase

The Database for Real-Time Decisions

FeatureBase is designed to deliver secure, fast, continuous access to all your data in a machine-native format. The first and most crucial step in leveraging big data for improved customer experience and personalization is ensuring all of the data is ready and accessible.

Rather than the conventional approach of moving, copying, and pre-aggregating data, FeatureBase extracts features from each of the underlying data sources and stores them in a centralized access point, making data immediately accessible, actionable, and reusable. FeatureBase maintains up-to-the-millisecond data updates with no time-consuming, costly pre-aggregation necessary.

The Benefits of FeatureBase:

Personalize at Scale

Eliminate the need to pre-aggregate or preprocess data, allowing your teams to meet real-time personalization needs.

Know Who to Target

Identify hyper-customized segments of users to tailor messages, offers, and more.

Collaborate Across Your Entire Organization

With a single access point to decision-ready data, Marketing, Product, IT, and more each get the data they need, in real-time.

Real-Time Dynamic Personalization with FeatureBase:

dynamicpersonalization-architecture

Q2 Delivers Unprecedented Real-Time Personalization on Q2 SMART™ Banking Platform using Molecula’s FeatureBase

Read more about Q2’s results:


  • Real-time fraud detection & segmentation across 100 million logins
  • 32% reduction in infrastructure provisioned
  • Millisecond updates across 40+ million user platform

  • Read More

    Request a Consultation—

    Contact us today to learn more about how Molecula’s FeatureBase can transform your business through eliminating pre-aggregation and unlocking real-time value.