Customer Insights & Analytics
Molecula enables deeper customer insights and analytics through real-time data access
Customer insights and analytics are a crucial part of a company’s growth and success. Traditional age and income segmentation is not enough when it comes to competing in today’s data-rich environment. Successful companies are leveraging internal and external data to reveal invaluable information about purchasing behavior, brand perception, what drives loyalty, and so much more.
According to Hubspot, “marketers who use segmented campaigns note as much as a 760% increase in revenue.
While there is a wide range of technology available to reveal customer insights through analytics, the success hinges on one very important resource: real-time data. Massive amounts of distributed data, whether it’s historical, streaming, first party, or third party, must be made accessible before meaningful insights can be achieved.
|Some of the challenges facing brands looking to customer insights and analytics today include:
Molecula for Customer Insights & Analytics
Molecula is an enterprise feature store designed to deliver secure, fast, continuous access to all your data. The first and most crucial step in leveraging big data for customer insights is ensuring all of the data is ready, and accessible with enough attributes are available. The sheer amount of data, compliance requirements, and ever-growing collection of disparate data silos can be overwhelming. Molecula’s feature-based approach to making big data ready for analysis is a radical advance from conventional approaches such as federation and aggregation.
Molecula In Action
Custom Real-Time Messages
Drive effective marketing campaigns
Craft custom real-time marketing messages to specific audience segments created from previously unknown common traits
Identify cross-sell and upsell opportunities
Discover real-time behavioral drivers to develop the most effective marketing mix and sales opportunities
Power analytical customer-facing functionality
Increase the value of products by offering rich, real-time insights to customers
“The likelihood of achieving above-average profitability is almost 19 times higher for customer-analytics champions as for laggards.”
– MCKINSEY REPORT
Contact us today to learn more about how Molecula’s feature store will transform your business. Ask us how you can unlock real-time value and actualize use cases never possible before.