Customer Insights & Analytics

Molecula enables deeper customer insights and analytics through real-time data access

Customer insights and analytics are a crucial part of a company’s growth and success. Traditional age and income segmentation is not enough when it comes to competing in today’s data-rich environment. Successful companies are leveraging internal and external data to reveal invaluable information about purchasing behavior, brand perception, what drives loyalty, and so much more. 

According to Hubspot, “marketers who use segmented campaigns note as much as a 760% increase in revenue.

While there is a wide range of technology available to reveal customer insights through analytics, the success hinges on one very important resource: real-time data. Massive amounts of distributed data, whether it’s historical, streaming, first party, or third party, must be made accessible before meaningful insights can be achieved.

Some of the challenges facing brands looking to customer insights and analytics today include: Customer data is difficult to merge across different systems or storage silos By the time data is integrated, it is often outdated Building digital trust requires strong security and privacy measures, It’s important to use accurate, relevant data to avoid being “creepy”

Molecula for Customer Insights & Analytics

Molecula is an enterprise feature store designed to deliver secure, fast, continuous access to all your data. The first and most crucial step in leveraging big data for customer insights is ensuring all of the data is ready, and accessible with enough attributes are available. The sheer amount of data, compliance requirements, and ever-growing collection of disparate data silos can be overwhelming. Molecula’s feature-based approach to making big data ready for analysis is a radical advance from conventional approaches such as federation and aggregation.