Customer Insights and Analytics – Molecula enables deeper customer insight through real-time data access

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Molecula for Customer Insights and Analytics — enables deeper customer insight through real-time data access

Molecula is an enterprise feature store designed to deliver secure, fast, continuous access to all your data.
The first and most crucial step in leveraging customer insights and analytics is ensuring all of the data is
ready and accessible.

Rather than the conventional approach of moving, copying, and pre-aggregating data, Molecula extracts
features from each of the underlying data sources and stores them in a centralized feature store—the
most efficient data format built for advanced analytics and machine learning. The feature store maintains
up-to-the-millisecond data updates with no upfront data preparation necessary.

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