Customer Experience and Personalization – Drive Acquisition, Engagement, and Loyalty

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Customer Experience and Personalization

Molecula is an enterprise feature store designed to deliver secure, fast, continuous access to all your data.
The first and most crucial step in leveraging big data for improved customer experience and personalization
is ensuring all of the data is ready and accessible.

Rather than the conventional approach of moving, copying, and pre-aggregating data, Molecula extracts
features from each of the underlying data sources and stores them in a centralized feature store—the most
efficient data format built for advanced analytics and machine learning. The feature store maintains
up-to-the-millisecond data updates with no upfront data preparation necessary.

 

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