Introducing the “Leading with Data Podcast” with Jason Dorsey Sponsored by Molecula & Oracle

By: Molecula

We are excited to announce the launch of our podcast series: “Leading with Data.”

The podcast features lively discussions with renowned business leaders, exploring frontline-tested ways to use data to shape strategy, gain insights, and solve major business challenges. The series fills a gap in discussions about data and raises questions about how it can be used from a business executive perspective.

Hosted by Jason Dorsey, president and co-founder of The Center for Generational Kinetics, each episode reveals new and unexpected ways today’s leaders think about and use data to drive industry transformation, shape business objectives, and make them stronger leaders. The guest lineup includes:

  • Jonathan Mariner – Co-Founder and President of TaxDay, Interim Head of Regional Sports Networks for The Walt Disney Company, and Former CFO for the Office of The Commissioner of Major League Baseball.
  • Kurt Kratchman – GVP, Product Development, Oracle Data Cloud.
  • Jon Lehr – Co-Founder and General Partner at Work-Bench and Founder of NY Technology Meetup.
  • Sanjay Poonen – COO, Customer Operations, VMware.

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In the first episode, Mimi Spier, Chief Strategy and Marketing Officer at Molecula, introduces our “Leading with Data” podcast host Jason Dorsey. Jason not only consults Fortune 200 companies through his research firm, he is also a best-selling author who has appeared on more than 200 TV shows and is a highly sought after international keynote speaker.

When asked why he is excited to host this podcast, Jason said:

“There’s a real lack of conversation today about data in a constructive way. It’s very easy to quickly go down a rabbit hole of getting into the nitty-gritty of data. But, for many executives and leaders who I work with, we want to level that out and talk more about strategy. How does data apply to business? How does it solve problems or create new opportunities?”

Jason continued, “If we could put that together and ask questions so that any leader out there — no matter how fluent they are in data — can learn from this podcast, put it to use, and help them in their organizations, then we’d be doing a huge service not just for our industry but for the entire marketplace.”

Meet your host and learn how he uses generational data to support business executives around the world with their strategy and decision-making.

Hit play to listen to the podcast episode or read on to find out more.

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Episode 1 – Meet Jason Dorsey, explore generational data and discuss how to lead organizations with data

Jason started his business, The Center for Generational Kinetics, in quite an interesting way.

“I was in a boardroom of this big public company,” Jason explains. “And I was sharing all the different things we were finding and the CEO makes this really bold claim and I thought, ‘Wow, that’s super interesting. I wonder if that’s true.’ ”

The company provided the data for Jason to review and, as it turns out, the claim did not match the data.

“I’ve served on private and public company boards, and that is shocking when that happens,” Jason says.

So Jason did what anyone would in that moment. He turned to his wife Denise and asked her what to do!

He continues, “I’ll never forget it, she says, ‘We should start a research firm!’ That’s why she has a PhD and I don’t.

“She said if we can do primary research to help bring truth to executives and leaders who are making tough decisions, developing strategies and trying to think and plan for their future, then we can really do a huge service for them,” Jason explains.

These days, Jason’s firm focuses on behavioral research and a term they coined: generational context.

After 65 studies all around the world, he breaks down myths with truth grounded in data to start much bigger conversations.

“That’s a big part of leading with data,” Jason says. “It’s not just having the data and being able to accurately analyze the data, it’s then deciding what to do with it. What does it mean? How do I apply it? How do I not take action on this?”

 

Diving deeper into generational data

An interesting trend Jason’s firm has uncovered is the use of technology rippling from the youngest to the oldest. This is important, particularly for consumer-facing companies.

“As we’ve seen the price of consumer tech products drop, the tech trend is going upward. This is also shifting into enterprise, with young people taking their tech expectations into the workplace,” states Jason.

“Technology is only new if you remember it the way it was before,” Jason emphasizes. “If you’re 18 or 22 years old and you’re coming into the workforce today, all you have ever known, for example, is being able to get your money over the phone. You’ve never had to go into a physical bank branch. Or maybe you always look for a job on a mobile device.”

“That’s just bringing in normal. Older generations are like ‘They’re driving all this change!’ ” Jason explains. “But, no, this is all they’ve ever known. Change, to them, would be using email or actually picking up a phone and talking on it. We have to reframe all this and create this generational context.

“When you do,” he continues, “people get excited! Not only can they use it in their companies and with their colleagues and their customers, they can use it in their family! And, oftentimes, they really love that part.”

 

Looking to the future and how to lead organizations with data

What is one prediction Jason has about the future of leading with data in business?

“Broadly speaking, I think there are finally going to be much higher expectations that people are effectively using the data that they already have. We’ve sort of given people a pass in many industries. There’s a lag time between being able to accurately make decisions on the data relative to the data you’re collecting or have collected.

“Increasingly, there are higher and higher expectations. We can throw out all kinds of important, catchy buzzwords (like AI, machine learning). But, at the end of the day, the ability to accurately collect data and then be able to analyze it and make the right decisions is really important.

“And that’s going to affect every industry,” he says. “It doesn’t matter whether it’s super high-tech or low-tech.”

As for generational context?

“Gen Z will be the most consistent generation around the world,” Jason says. “That’s a big deal. It’s due to cheap mobile technology. At the same time, this pandemic is a truly global event…that’s affecting this generation at a key time in their maturation. As we’re fielding these studies, we’re seeing a lot more similarities than one might expect.”

“They’re not identical, clearly, but there is a level of consistency that helps businesses that want to expand globally,” Jason explains. “And that gets me excited. It opens up a whole new world of strategy.”

 

Check out the rest of the Leading with Data podcast series for more interesting insights from business leaders around the world. You can listen to the podcast on your favorite podcast app including Apple Podcasts and Spotify.